More than a year after Pivot first announced it, Netflix is launching its own crackdown on password sharing.
The streaming company is limiting password sharing to people living in the same household. Netflix said Tuesday that account holders can add more people outside the household for an additional $7.99 per month, or they can use the “Transfer Profile” feature to let additional users create their own account, which they pay for. Are.
Netflix said users outside the home should have started receiving emails about the change on Tuesday.
Netflix said that those living in a household should still be able to access the account while traveling or traveling.
In March of 2022, the company said that while it had in the past encouraged account sharing with features like profiles and multiple streams, the practices were “impacting our ability to invest in great new TV and movies for our members.” Are.”
As before, consumers are not happy about the Switch.
“Between Netflix cracking down on password sharing and Max locking you out of your HBO Max account, what an incredible day for the limitless possibilities of streaming!” tweeted a user.
Another person said, “I’ve been a member of @netflix since probably 2010.” “I would never rule it out, even with the price hike. But I guess this password sharing crackdown plan is the last straw. Not even with your family members? Then profile What did you mean?”
One user said, “Time to cancel Netflix! No one is paying you more to share passwords.”
According to the company, more than 100 million families participate in password sharing. It had 232.5 million customers as of April.
Netflix previously tested paid password sharing in 2022 in international markets such as Chile, Costa and Peru. Earlier this year, the company expanded its paid account sharing to Canada, New Zealand, Portugal, Chile and Spain. The company said in a letter to shareholders at the end of the first quarter of this year that it has received positive results.
“With Latin America, we see a cancellation reaction in each market when the news is announced, which affects near-term member growth,” it said. But as borrowers begin activating their own accounts and existing members add ‘Additional Member’ accounts, we see growth in acquisitions and revenue.”
According to the letter to shareholders, in the first quarter of 2023, Netflix generated approximately $8.2 billion in revenue, compared to approximately $7.9 billion at the end of the first quarter of 2022.
